Effective June 1, 2025
This United States Regional Privacy Notice (this “Notice”) is for people living in the United States and supplements the Identimaxx, LLC Privacy Policy (the “Policy”), found here. This Notice explains how Identimaxx, LLC (“Company”, “we,” “us,” or “our”) collects, uses, and discloses your Personal Data. It also describes how to exercise your rights under applicable U.S. privacy laws. Any capitalized terms not defined in this Notice have meanings set forth in the Policy.
| Category | Examples of Personal Data Collected | Business or Commercial Purposes |
|---|---|---|
| Identifiers | Name, alias, postal address, unique personal identifier, online identifier, internet protocol address, email address, account name, social security number, driver’s license number, passport number or similar identifiers. | Selling and delivering our products and services to you; processing payments; providing customer service; providing you with information about our products and our promotions; auditing of transactions; detecting security incidents and protecting against fraud; identifying and repairing errors in functionality; internal research for improving our products and services; verifying quality or safety. |
| Information described in the California Customer Records Act | Name, signature, social security number, physical characteristics or description, address, telephone number, passport number, driver’s license or state identification card number, insurance policy number, education, employment, employment history, bank account number, credit card number, debit card number, or any other financial information, medical information, or health insurance information. | Selling and delivering our products and services to you; processing payments; providing customer service; providing you with information about our products and our promotions; auditing of transactions; detecting security incidents and protecting against fraud; identifying and repairing errors in functionality; internal research for improving our products and services; verifying quality or safety. |
| Protected Classifications | Race; color; national origin; ancestry; religion; age (40 or above); gender; sexual orientation; marital status; disability; medical condition. | Selling and delivering our products and services to you; processing payments; providing customer service; providing you with information about our products and our promotions; auditing of transactions; detecting security incidents and protecting against fraud; identifying and repairing errors in functionality; internal research for improving our products and services; verifying quality or safety. |
| Commercial Information | Records of personal property, products or services purchased, obtained or considered, or other purchasing or consuming histories. | Selling and delivering our products and services to you; processing payments; providing customer service; providing you with information about our products and our promotions; auditing of transactions; detecting security incidents and protecting against fraud; identifying and repairing errors in functionality; internal research for improving our products and services; verifying quality or safety. |
| Biometric Information | None | Not Applicable |
| Internet or other electronic network activity | Browsing history, search history and other information regarding your interaction with our website. | Selling and delivering our products and services to you; processing payments; providing customer service; providing you with information about our products and our promotions; auditing of transactions; detecting security incidents and protecting against fraud; identifying and repairing errors in functionality; internal research for improving our products and services; verifying quality or safety. |
| Geolocation Data | This includes precise location data derived from GPS coordinates or telemetry data. | Selling and delivering our products and services to you; processing payments; providing customer service; providing you with information about our products and our promotions; auditing of transactions; detecting security incidents and protecting against fraud; identifying and repairing errors in functionality; internal research for improving our products and services; verifying quality or safety. |
| Audio, electronic, visual, thermal, olfactory information | Audio or video recordings. | Selling and delivering our products and services to you; processing payments; providing customer service; providing you with information about our products and our promotions; auditing of transactions; detecting security incidents and protecting against fraud; identifying and repairing errors in functionality; internal research for improving our products and services; verifying quality or safety. |
| Professional or employment information | Employment history; certifications. | Selling and delivering our products and services to you; processing payments; providing customer service; providing you with information about our products and our promotions; auditing of transactions; detecting security incidents and protecting against fraud; identifying and repairing errors in functionality; internal research for improving our products and services; verifying quality or safety. |
| Education Information | Schools attended; certificates or degrees awarded. | Selling and delivering our products and services to you; processing payments; providing customer service; providing you with information about our products and our promotions; auditing of transactions; detecting security incidents and protecting against fraud; identifying and repairing errors in functionality; internal research for improving our products and services; verifying quality or safety. |
| Category | Examples of Sensitive Data Collected | Business or Commercial Purposes |
|---|---|---|
| Government Identifiers | Social security, driver’s license, state identification card or passport number. | Selling and delivering our products and services to you; processing payments; providing customer service; providing you with information about our products and our promotions; auditing of transactions; detecting security incidents and protecting against fraud; identifying and repairing errors in functionality; internal research for improving our products and services; verifying quality or safety. |
| Account Credentials | Financial account, debit card or credit card in combination with required security or access code. | Selling and delivering our products and services to you; processing payments; providing customer service; providing you with information about our products and our promotions; auditing of transactions; detecting security incidents and protecting against fraud; identifying and repairing errors in functionality; internal research for improving our products and services; verifying quality or safety. |
| Precise Geolocation | This includes precise location data derived from GPS coordinates or telemetry data. | Selling and delivering our products and services to you; processing payments; providing customer service; providing you with information about our products and our promotions; auditing of transactions; detecting security incidents and protecting against fraud; identifying and repairing errors in functionality; internal research for improving our products and services; verifying quality or safety. |
| Racial or Ethnic Origin, religious or philosophical beliefs, or union membership | Racial or Ethnic Origin, religious or philosophical beliefs, or union membership. | Selling and delivering our products and services to you; processing payments; providing customer service; providing you with information about our products and our promotions; auditing of transactions; detecting security incidents and protecting against fraud; identifying and repairing errors in functionality; internal research for improving our products and services; verifying quality or safety. |
| Contents or mail, e-mail and text messages unless we are intended recipient | Contents of certain emails. | Selling and delivering our products and services to you; processing payments; providing customer service; providing you with information about our products and our promotions; auditing of transactions; detecting security incidents and protecting against fraud; identifying and repairing errors in functionality; internal research for improving our products and services; verifying quality or safety. |
| Neural Data | None. | Not Applicable. |
| Genetic Data | None. | Not Applicable. |
| Processing of Biometric Information for the purpose of uniquely identifying a consumer | None. | Not Applicable. |
| Personal information collected and analyzed concerning a consumer’s health | None. | Not Applicable. |
| Personal information collected and analyzed concerning a consumer’s sex life or sexual orientation | None. | Not Applicable. |
Depending on where you live and subject to certain exceptions, you may have some or all of the following rights:
Right to Know: The right to request that we disclose to you the Personal Data we collect, use, or disclose, and information about our data practices.
Right to Request Correction: The right to request that we correct inaccurate Personal Data that we maintain about you.
Right to Request Deletion: The right to request that we delete your Personal Data that we have collected from or about you.
Right to Opt Out of Targeted Advertising: The right to opt out of the processing of your Personal Data for purposes that may be considered “targeted advertising” under applicable U.S. privacy laws, including information obtained from your activities on nonaffiliated websites or online applications.
Right to Withdraw Consent: You have the right to withdraw your consent to our collection, use, and disclosure of your Personal Data to the extent permitted by law and our contractual obligations.
Right to Data Portability: You have the right to ask us to provide you with a copy of your Personal Data in a structured, commonly-used format.
Right to Non-Discrimination: The right not to receive discriminatory treatment for exercising your privacy rights.
Right to Appeal: The right to appeal our decision if we decline to process your request.
We keep Personal Data for as long as we need it to provide Services requested by you, comply with legal obligations, or protect our or other’s interests. We decide how long we need information on a case-by-case basis.
These are the factors that we take into account:
